DraftKings and Live! Hospitality & Entertainment announced Monday that the country’s first Sports & Social DraftKings venue is set to be open this fall at Somerset Collection, a Michigan shopping destination located in Metro Detroit.
In July 2021, DraftKings and Sports & Social signed a strategic partnership deal to create “a unique food, beverage and entertainment experience” for customers. The upcoming collaboration is set to leverage Live! Hospitality & Entertainment’s experience in dining and entertainment venues, along with DraftKings’ sports gaming platforms.
Sports & Social DraftKings will offer a “premier live sports viewing and wagering experience” with a 32-foot LED media wall and premier gameday watch parties. Guests will be able to access DraftKings’ platform to play daily fantasy sports and wager on sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more while watching multiple games live.
Somerset Collection in Detroit. The 10,400 square-foot space, located in the stand-alone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio. The venue will also offer live music and entertainment multiple days a week, as well as a variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
Michael Kibort, Sr. Director, Retail Sportsbooks at DraftKings, said: “We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience. Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports and entertainment destination for fans to enjoy.”
The venue will also offer a menu featuring made-from-scratch gameday favorites, curated cocktails, specialty drinks, including its signature Crush selection, and a variety of beers from national brews to local favorites. Customers will be able to enjoy special food and beverage-focused events throughout the week, including a brunch experience on Saturdays and Sundays.
DraftKings’ Sportsbook in Foxwoods, Connecticut. Reed Cordish, Principal of The Cordish Companies and CEO Of Live! Hospitality & Entertainment, added: “DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social. We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings that is unmatched.”
Nate Forbes, Managing Partner of The Forbes Company, commented: “We are honored that Sports & Social DraftKings has chosen to establish its first US location at Somerset Collection. Our guests travel from across Michigan, the Midwest and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination”.
Sports & Social and DraftKings also confirmed in their official statement that more locations created as part of their alliance are expected to be announced in the coming months.