Gaming giant Caesars Entertainment announced Wednesday the launch of the Caesars Sportsbook & Casino Truck, hitting the road “on a nationwide tour to reach sports fans.” The truck tour is described as “an expansive fan engagement campaign” featuring a fully branded 18-wheeler traveling across the US. It will be making its debut on September 19 in Orchard Park, New York, for the Monday Night Football home opener of Buffalo against Tennessee.
“The cutting-edge truck will stop at the biggest sporting events and select Caesars’ destinations to provide unique fan experiences,” the company said. At the New York debut, Caesars Sportsbook will also open its new sportsbook-style premium club lounge in the northwest corner tower of the existing Business Class Club.
— Caesars Sportsbook (@CaesarsSports) September 14, 2022 The Truck features “an innovative design” with more than 1,000 square feet of activation space allowing Caesars to “personalize the moments and experiences delivered at each stop.”
Two mainstays on the truck include a production studio for filming creative content and a fully equipped podcast studio for content creation with Caesars partners Omaha Productions, ESPN and CBS Sports. “Peyton Manning’s Omaha Productions will play a key role during the tour through both live event production and digital content creation,” Caesars said.
— Caesars Sportsbook (@CaesarsSports) September 14, 2022 At each stop, the truck will become “a must-see attraction and hub” delivering unique offers across casino and sports betting for new customers, VIP experiences for members of the industry-leading loyalty program Caesars Rewards, and a fully immersive environment, the company said in an official statement.
Ambassadors from Caesars will appear along the tour, including Trey Wingo and Kenny Mayne, as well as featured guests from the Omaha productions and other celebrities. Fans can expect to engage with well-known former star athletes, participate in tailgate-style activities, watch major sporting events being shown at the truck, and enjoy access to local food and beverage opportunities unique to each host market.
Eric Hession, President of Caesars Digital, said that providing customers with “memorable experiences and treating them like royalty” remains a key emphasis for the company. “The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year,” he added.
— Caesars Sportsbook (@CaesarsSports) September 14, 2022 Omaha Productions Founder Peyton Manning also commented: “The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season. Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country.”
Following its launch in Buffalo, the Caesars Sportsbook & Casino Truck will hit the road to additional states with legalized sports, making stops at multiple Caesars resorts and marquee sporting events through 2022 and 2023.
The initial tour will culminate with a stop at Super Bowl LVII in Glendale, Arizona, a market that features a Caesars sports betting venue – Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field, home of the Arizona Diamondbacks.