Full-service betting and gaming platform provider Sportingtech announced Wednesday it has signed an agreement to supply its sportsbook product in Brazil to a brand new start-up company.
“The deal will allow the brand to establish a presence in Brazil’s online sports betting market, taking advantage of Sportingtech’s superior expertise and knowledge of operating across multiple LatAm markets,” the company wrote in a press release.
According to Sportingtech, the start-up is “heavily backed” by a consortium of business associates and intends to “strategically grow its brand through an extensive marketing strategy” that includes the use of influencers, media channels and affiliates, “all underpinned by the scalable and powerful qualities of the provider’s leading Quantum platform.”
The new partner’s existing assets in the country, combined with Sportingtech’s sportsbook offering, “will help it to extensively market its brand, with an aim of going live by early 2023,” according to Sportingtech.
This agreement marks “another key Sportingtech partnership in LatAm” and is “a clear statement of the provider’s strong position in this fast-growing territory and signifies its ability to cater to the needs and demands of operators of all sizes,” the company noted.
Jack Smith, Sales Director at Sportingtech, said: “We’re incredibly excited to be partnering with this brand at a time when our growth in Brazil couldn’t be moving at a faster pace. Our presence in the region is significant and the addition of this latest partner is testament to our continued dedication to growth there, as well as our efforts to bring the highest quality sports betting and casino platform to customers in both established and emerging markets.”
In an interview with Smith released last month, the executive called Spain “an important gateway to Latin America,” reason why the European country is of “special importance” to the company. “Our footprint in LatAm markets is already significant, but further growth there is one of our key objectives for the near future,” Smith said at the time.