iGaming provider Pragmatic Play will deliver Bingo content to bet365, extending its strategic partnership with the gaming giant.
Following an agreement in May 2022 to supply its Slots library, Pragmatic Play’s Bingo product is now set to become available to players via bet365’s lobby. Initially live in the United Kingdom and bet365’s global market, the deal will see the company’s offering go live across other countries “in the near future.”
The new agreement extension sees the key operator’s customers now able to access Pragmatic Play’s extensive suite of Bingo variants, including classics such as 90 and 75 ball, as well as the innovative Drop Pots and the seasonal Pumpkin Blast, in addition to upcoming game Diamond Dazzle.
“bet365 is one of the world’s largest operators and this expansion marks another significant achievement for Pragmatic Play’s growth worldwide,” Pragmatic Play said in a press statement.
— Pragmatic Play (@PragmaticPlay) October 25, 2022 Claire McDaid, VP of Bingo at Pragmatic Play, said: “Partnering with a powerhouse like bet365 represents a considerable milestone in our development of the sector. We are honored that such a highly regarded and reputable brand has joined the Pragmatic Play Bingo network.”
“Now proudly supplying both Slots and Bingo to one of the most renowned names in the business is a crucial strengthening of our standing as a multi-vertical provider. The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased,” she added.
A bet365 spokesperson commented: “Pragmatic Play’s breadth of content needs little introduction to today’s discerning players and as such, we’re delighted to be able to offer its Bingo portfolio as well as its Slots.”
“bet365 offers a first-class betting and gambling entertainment experience and the new Bingo suite at our disposal fits in perfectly with the quality that we provide to our players,” the person added.
Pragmatic Plays has also continued to expand its footprint in Latin America, including a new deal in Brazil. In its latest agreement, the provider has seen three of its verticals go live with operator Bet24horas. Its complete slot portfolio of more than 250 titles is now available to the brand’s players, including recent releases like Aztec Blaze and Octobeer Fortunes, as well as fan favorites such as Gates of Olympus.