Esports live data supplier Bayes Esport announced last week its registration to become an officially licensed sports betting supplier in New Jersey and Colorado. This makes Bayes Esports the first registered supplier in the U.S. to leverage official esports live data directly from a game publisher, “to support the next generation of online betting experiences,” according to the firm.
The company stated that now that it is a licensed esports data supplier in New Jersey and Colorado, the process for betting operators getting registered in these states has “become significantly easier,” as it has paved the way for them to offer esports betting services “with the integrity of esports in mind.” To support the new venture, Bayes has expanded its existing partnership with gaming heavyweight bet365, with the two firms delivering new esports betting products in both jurisidctions.
“With the usage of official live gaming data being crucial to protect the integrity of sports betting, a new standard for integrity in the US betting industry has been set, and the door for esports betting operators to establish themselves in the US has been opened,” the company stated.
“With the American gambling market previously being dominated by offline gambling sites such as Las Vegas and Atlantic City, a new era of gambling and particularly sports betting is now on the horizon,” Bayes Esports continued.
We are delighted to announce our #expansion in the US! @BayesEsports is now an officially licensed #sportsbetting supplier in the states of Colorado & New Jersey. We are proud to be the 1st supplier in the US to leverage official #esports #livedata directly from a game publisher! pic.twitter.com/sikH5eKJ64
— Bayes Esports (@BayesEsports) October 24, 2022 The brand explained that, with states opening up to live online betting one by one, and regulations differing between them, “it has become quite a difficult task for betting operators” to ensure that every part of their betting value chain is sufficiently licensed on a state by state, sport by sport, and even on an event by event basis. However, the usage of unofficial data offerings or unlicensed services by betting operators can potentially “lead them to heavy fines, and being red-listed in a state.”
Bayes said it would continue to work with regulators and lawmakers in other states across the US, including Nevada, to introduce new laws legalizing betting on esports. In a press release, Amir Mirzaee, COO and Managing Director of Bayes Esports, explained: “Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the U.S. market and that we were looking to become a licensed betting supplier.”
“Today, just a couple of months later, we have kept our promise. The betting market in the U.S. is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future,” he continued. “Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly.”