Scottish pro soccer club Celtic FC announced Wednesday that sports betting brand William Hill has become the team’s official in-stadium betting partner.
The new partnership will see William Hill offering betting facilities at Celtic Park for the next two seasons. The agreement will bring “an exciting element to Hoops fans’ matchday experience and allow supporters to take advantage of exclusive offers and promotions from William Hill,” the company wrote.
William Hill has been “part of the local community for decades” and has recently transformed its retail shop outside Paradise, which is how the team’s Glasgow stadium is commonly known as.
Liam McKee, Director of Media, Sponsorship & UK Creative, said: “We are delighted to partner up with Celtic at their iconic home and deliver our unrivaled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey.”
Adrian Filby, Celtic FC Commercial Director, added: “We are very pleased to be partnering with an industry leader in William Hill. We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season.”
Early last month, William Hill opened a new ‘state-of-the-art, digital-only’ shop in Leeds, UK. The company relaunched its Vicar Lane Venue with a grand opening ceremony attended by ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward.
According to the company, the new betting shop ‘promises an unrivaled immersive and interactive betting experience not seen before.’ The transformed shop in Leeds will provide William Hill customers with a range of digital opportunities