Online gambling operator Kindred announced Monday it reinforced its “0% revenue from harmful gambling” project by becoming the first online platform to offer its players the ability to block access to all online gambling sites on their devices using Gamban software. The company is also sponsoring its localization in French, in order to make it as widely accessible as possible.
Through its flagship brand, Unibet, Kindred will be the first operator in France to offer Gamban to all players who opt out of its platform, starting November 10. This feature will be offered on top of Kindred’s own responsible gambling tools.
As stated by Kindred in a press release, Gamban was designed for players in a situation of loss of control to offer them a solution to block online gambling sites on all personal devices. “It is now one of the most effective tools to help problem gamblers stay in control,” the operator said.
Mathieu Drida, General Manager France, Kindred Group, added: “At Kindred, we want gambling to remain a fun source of entertainment. As an online gambling operator, we take our responsibility towards our players very seriously and want to provide them with the most effective support tools on the market.”
— Kindred Group (@KindredGroup) November 7, 2022 “This is what the partnership between Unibet and Gamban is all about, and we encourage all gambling operators to adopt this solution in order to make it more widely available in France,” he concluded.
While Gamban wasn’t previously available in French, Kindred funded its development and localization to make it accessible to French players. Even though it is possible to self-exclude or be banned from the 17 licensed operators in France, Gamban “provides a much wider coverage, allowing players to block more than 60,000 online gambling sites, including unlicensed operators,” Kindred added.
Stephen Aupy, VP of Partnerships at Gamban, commented: “We are very excited to be assisting Kindred on their journey to derive 0% revenue from harmful gambling. Kindred’s voluntary commitment to offering Gamban for free in France means accessible blocking software can further protect those harmed by gambling from unlicensed operators outside the scope of regulation.”
“Kindred’s commitment to best practice has led to them choosing Gamban to partner with, which illustrates the reliability of our solution to protect players and work toward the sustainability of the industry,” Aupy added.
Kindred announced last month the share of revenue coming from harmful gambling in its report for Q3, with the total amounting to 3.8% and the improvement effect decreasing to 82.6%. The number was slightly up from 3.3% in the comparable period last year.
During the quarter, efforts were placed on further developing automated technological solutions to detect and engage with customers at risk. The company also announced a new collaboration with EPIC Risk Management with the intention to propel early intervention.