Fan Engagement Company Colorcast Launches New Sports Betting Platform, Rebrands As Outlier

Fan Engagement Company Colorcast Launches New Sports Betting Platform, Rebrands As Outlier

Austin-based fan engagement company Colorcast has launched a new sports betting platform and officially rebranded as Outlier, the firm announced Thursday. The platform has been launched as a web app, with a native iOS application to be released in the coming months.

Describing the platform, the company said that Outlier is “a first-of-its-kind sports betting platform where bettors can place smarter sports bets efficiently and confidently.” The platform allows users to leverage historic performance stats, analyze relevant trends and insights, track line movement, compare odds across the major sportsbooks, and seamlessly execute their picks on FanDuel, DraftKings, BetMGM, or Caesars “in just two clicks.”

Co-Founder and CEO Evan Kirkham stated: “We started Colorcast with the intention of helping sports fans engage more deeply with the teams and the sports they love. What’s clear to us now, however, is that there’s an even larger opportunity to support sports fans in the sports betting space.”

— Colorcast (@Colorcastapp) November 17, 2022 On Outlier, bettors can originate pick ideas by browsing through game lines (moneyline, spread, over/under), player propositions (points, rebounds, touchdowns), and timely insights like how LeBron James has performed on the road, after a loss, versus a top-3 rebounding defense.

Additionally, on Outlier, historic performance data, injury reports, insights, sportsbook odds, and more are presented right alongside available bets. “This novel coupling of context-rich data with available bets allows users to make smarter picks without much of the usual research friction,” the company points out.

You don’t have to be an expert to make expert sports bets.

You just need the right tool.

Browse, analyze, and place your bets on major sports books like FanDuel, DraftKings, BetMGM, and Caesars, in just two clicks.

Find Your Next Bet:

— Outlier.Bet (@OutlierDotBet) November 17, 2022 For his part, Co-Founder and CTO Luis-Lafer Sousa commented: “Outlier solves real problems for real sports bettors. One thing we learned from months of bettor interviews and thousands of collected data points is that sports bettors want to make more data-driven decisions but are finding it either too difficult or too inefficient to make sense of aggregated and contextless sports data.”

Head of Engineering Matt Corley concluded: “I’m proud of our entire team for releasing such a powerful product in such a short amount of time. I’m confident we’re launching with a product many sports bettors will find immediately valuable.”