The NFL and sports data and tech provider Genius Sports announced Tuesday new licensing agreements with three sportsbooks to distribute live video streams of NFL matches to their customers in Canada.
bet365, Bet99 and Rivalry have all been granted the rights to provide their customers in Canada with low-latency video streams of all regular and post-season matches on the NFL through Genius Sports’ fully integrated Watch & Bet solution.
Genius Sports will utilize its machine learning and live streaming technologies to power video experiences for millions of sportsbook customers in Canada, including engaging new ways to track bets and follow the live action, the company said in a statement.
The NFL appointed Genius Sports in April 2021 as its exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated international markets.
This partnership included the rights for Genius Sports to distribute low-latency video feeds to sportsbooks in key international markets, which now includes Canada.
Each of the three licensees will combine low-latency video feeds with the league’s official data and access to exclusive data-driven advertising inventory, to provide their Canadian customers with “the highest quality NFL betting experiences,” according to the parties.
Mark Locke, CEO of Genius Sports, stated: “We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and live streaming content for sportsbooks across Canada.”
“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalized Canadian market,” he added.
Earlier this month, Genius Sports unveiled its financial results for the third quarter of the year. For the period ended September 30, the business reported revenues of $78.7 million, an increase of 28% year-over-year.
The business also posted an Adjusted EBITDA of $7.7 million, a significant improvement compared to the $0.4 million loss in the same quarter last year, ‘driven by meaningful revenue growth, disciplined cost control, and overall revenue mix.’ The Adjusted EBITDA margin increased to 9.7%.