The Balkan Entertainment & Gaming Expo (BEGE) returned to Sofia, Bulgaria earlier this month after a two-year hiatus, together with its accompanying Eastern European Gaming Summit conference at the Inter Expo Center. During the event, Merkur Gaming presented its product portfolio at the expo in a booth “packed full of innovations that proved a big attraction to the show’s visitors.”
Run over two days (November 23-24) BEGE attracted more than 80 exhibitors. The aisles presented their portfolios to a large number of visitors, both national and international.
Supported by cash handling experts GeWeTe and Merkur eSolutions, Merkur Gaming highlighted their new linked progressive jackpot Red Pocket and a selection of Merkur Mystery games that drew major attention from booth visitors.
Also shown was the ETG (electronic table games) attraction Merkur Roulette. Additionally, there was also “a constant stream of visitors that enjoyed the top-class food and beverage catering on offer,” the company noted.
At the traditional BEGE awards event, brands were recognized in 18 separate categories. The event is accompanied by a show party, featuring several notable music performers, that went on long into the night.
Day 2 of the show was “rather more quiet than its predecessor but still an exceptional day for Merkur,” according to the company, as customers and business partners from surrounding countries in the region ensured that the booth was kept busy from the start to the conclusion of the show.
The east European region is well served by gaming exhibitions. There are annual events in Serbia, Romania and Bulgaria. All three events fill a need for operators to meet and network with suppliers, which Merkur says is “just one more factor that proves the region has developed over recent times, even despite the pandemic restrictions, into a very real star on the international gaming industry landscape.”
Athanasios ‘Sakis’ Isaakidis, Merkur Gaming’s chief executive, international, wrapped up Merkur’s show by commenting: “BEGE has been a great event for Merkur. I want to thank the entire team for the hard work that they have put in, our success here is definitely down to all their efforts.”
“As we have seen here in Sofia, BEGE is back, Bulgaria is buzzing once again and the future for all Balkan gaming enterprises looks extremely bright,” he added. “I can guarantee that Merkur will continue to maintain and increase its commitment to all of the markets that have supported us so well and made us a key supplier in the region.”