NeoGames subsidiary Btobet announced Thursday the appointment of Malte Hegeler as Vice President of Product. A professional with over 15 years of experience in the sports betting industry, Hegeler joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix.

His naming to the role was made public days after the appointment of Freddie Bowring as VP of Sales, having joined BtoBet from IMG Arena. In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of their sportsbook solution and service offerings.

Dima Reiderman, BtoBet’s Managing Director, said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership.”

“His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry,” the Managing Director further added.

Hegeler also commented: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”