Online gaming and sports betting company FanDuel announced Wednesday its customers can now access both parimutuel wagering on horse racing and traditional sportsbook wagering with a single account after a successful soft launch last week.
With this launch, FanDuel has now become the first US sportsbook to offer this feature, the company claims. The measure is part of what the operator calls an ongoing investment in customer experience and commitment to introducing a new generation of audiences to horse racing.
Users will be able to wager on and stream racing coverage from FanDuel TV and other racing content for which the company has wagering rights. In addition to live horse racing throughout the year “from top tracks across the country,” FanDuel Sportsbook customers will also be able to wager on the Kentucky Derby for the first time through the integrated platform in 2023.
Prior to this initiative, sportsbook customers were required to open a separate account and maintain a separate wallet for parimutuel wagering on horse racing at FanDuel Racing or TVG.com.
The merged wallet/single account feature is currently available for FanDuel customers in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado and Virginia. The company plans to expand it to additional states early next year.
— FanDuel Sportsbook (@FDSportsbook) December 21, 2022 Amy Howe, CEO of FanDuel Group, commented: “Horse racing is a big part of our DNA. This is a significant opportunity to expose a broader, engaged audience to the sport in a familiar environment.”
Horse racing is a popular offering for Flutter Entertainment, FanDuel Group’s parent company, across its sportsbook in the United Kingdom and Australia.
Earlier this year, FanDuel launched FanDuel TV, re-branding its TVG network, which focused almost exclusively on horse racing, and adding more sports and sports betting content, including NFL-focused “Up & Adams” with Kay Adams, “Run It Back” with Michele Beadle and Shams Charania, along with “More Ways to Win” featuring Lisa Kerney.
FanDuel TV broadcasts racing from Churchill Downs, Santa Anita Del MAr, Keeneland, Gulfstream Park and several other major US and international racing venues.