Canadian-based online sports betting, casino and free-to-play company BET99 and the National Hockey League announced last week a new multi-year partnership naming BET99 an Official Partner of the NHL.
BET99 will partner with the NHL to launch their new Free-to-Play game called “NHL PrePlay”, and fans in Canada can access it now at a dedicated website. Each game day during the NHL season, fans will be provided a set of predictive outcome-based questions.
The questions include “who will win,” as well as queries using NHL Edge (Puck & Player Tracking) data, such as which player will have the hardest shot. Fans will be awarded points based on correct answers and the top points recipient for the 2022-23 NHL season will be crowned the Grand Prize winner and receive CAD 100,000.
NHL PrePlay will include some of the most robust prizing the NHL has ever offered, according to BET99. Additional prizes include NHL Ship gift cards, weekly ticket giveaways and a monthly trip giveaway to an NHL tentpole event of the winner’s choice.
BET99 will also receive broadcast exposure for its various brands through Digitally Enhanced Dasherboards, “the League’s advanced approach to dynamic dasherboard advertising,” during U.S.-based NHL regular season and Stanley Cup Playoffs games broadcast on Rogers Sportsnet throughout the agreement’s term.
— Bet99 (@Bet99Sportsbook) December 20, 2022 The new agreement also provides an array of exclusive marketing rights and designations that will connect BET99’s brands with NHL fans through the NHL’s marketing, digital, and social media channels.
Jared Beber, CEO of BET99, commented: “This partnership is groundbreaking for Canadian hockey and sports fans. NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences. Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers.”
“Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming. We’ll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level,” he concluded.
Jason Jazayeri, NHL Vice President, Business Development, also said: “We’re thrilled to partner with BET99 and to promote BET99.ca and BET99.net on this unique and innovative Free-To-Play platform. This collaborative partnership has allowed us to create an entirely new Free-to-Play game that will focus on delivering a fun and immersive game to our fans, while also providing a level of access and prizing that we haven’t seen before in our sport.”