B2B iGaming technology provider EveryMatrix announced Wednesday it has been awarded public tenure of its sixth global lottery client, the Hungarian national lottery company, Szerencsejáték Privately Held Company Limited. The news coincides with the launch of the country’s online sports betting regulation on January 1, and will permit EveryMatrix to supply an end-to-end suite of digital sports betting software solutions and services for its online brand TippmixPro.
The multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders. The company’s technology will transform the Hungarian national lottery company and its TippmixPro brand’s digital sports betting offering by integrating its OddsMatrix sportsbook platform and data feeds.
The company will also provide a full range of turnkey software solutions and services across player account management, virtual sports, bonusing, acquisition, retention, and reactivation; payments and affiliate management.
— EveryMatrix (@EveryMatrix) January 18, 2023 Stian Hornsletten, Chief Commercial Officer at EveryMatrix, commented: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organizations in the world, powering and servicing their digital offerings to millions of their customers.”
According to Hornsletten, winning SZRT ahead of many competitors “yet again underlines the quality” of EveryMatrix’s technology solutions, services and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond,” he added.
Stian Hornsletten Zoltán Horváth, Sports Betting Director at Szerencsejáték Privately Held Company Limited, said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.”
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership,” he added.