North American sports betting giant DraftKings and Ontario-based responsible gaming consulting and research practice Gamres have announced a collaboration to introduce the Positive Play Scale to DraftKings via an online survey to select U.S. customers.
The collaboration will mark the first time a multi-state online U.S. gaming operator will incorporate the Positive Play Scale tool into its RG program, which is described as the first-ever standardized scale to measure RG beliefs and behaviors among players. “Adopting the Positive Play Scale will assist DraftKings in optimizing safer play,” the sports betting operator noted.
Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, said: “We’re grateful for this opportunity to team up with Gamres, which is renowned for its strategic consulting and research around the world, to bring the Positive Play Scale tool to DraftKings.”
“We believe that DraftKings’ responsible gaming program, which strives to be the industry gold standard, will be significantly enhanced with this scientific tool and yield rich and actionable insights – helping us better understand and engage our players,” Thurmond added.
The Positive Play Scale was co-developed by several leading researchers, including Gamres’ Dr. Richard Wood, Michael Wohl, and Dr. Nassim Tabri. “The tool seeks to understand and encourage positive play among all players,” the parties said. The Positive Play Scale tool asks players about four key beliefs – personal responsibility, gaming literacy, honesty and control, and pre-commitment – to measure their responsible gaming knowledge and behaviors.
On behalf of DraftKings, Gamres will prepare and administer an online survey to a U.S.-based sample of DraftKings players using the framework of the Positive Play Scale. Gamres will analyze the survey results to provide a baseline measure of Positive Play at DraftKings, as well as to identify possible differences in certain player groups and how DraftKings may refine its RG practices to advance positive play.
Dr. Richard Wood, of Gamres, commented: “Gamres is thrilled to be working with DraftKings to help promote positive play amongst their customers. Most players play for fun and to be entertained. Still, we have found that some players (generally) have misperceptions about gaming that can either diminish their enjoyment or, in some cases, lead to them spending more than they intended.”
“We believe that the Positive Play Scale will help to optimize DraftKings’ RG strategy to identify those areas that would benefit from the most support. As such, we expect that the findings from this project will help DraftKings develop a proactive approach to responsible gaming that encourages all players to have healthy, positive playing experiences,” he noted.