Gaming products manufacturer and distributor SUZOHAPP has announced its first installation of self-service sports betting terminals at the newly opened Fanatics Sportsbook in Maryland, the first inside an NFL stadium, at FedExField in Landover.
The Fanatics Sportsbook spans 5,000 square feet and features eight betting windows, 21 SUZOHAPP self-service betting kiosks, 2 giant LED Video Walls, 38 TV monitors, and a full-service restaurant with a wide variety of food options.
The sportsbook stands alongside the Washington Commanders Team Store, also operated by Fanatics, building a complete fan experience. “Now, in one location, fans can place a sports wager, buy team merchandise, and watch a game in the ultimate sports atmosphere,” the company noted.
The deal marks the first collaboration between Fanatics and SUZOHAPP. The company offers a complete ecosystem of sports betting products to customize and automate the entire betting cycle for sports betting, from cashier to bet and payout.
Ari Borod, Chief Business Officer, Fanatics Betting and Gaming, said: “SUZOHAPP has been an integral part of our journey into the sports betting retail market. The SUZOHAPP betting terminals look great while providing our customers with a top-tier sports betting experience. We look forward to bringing their hardware to more Fanatics Sportsbook retail locations across the country later this year.”
Todd Sims For his part, Todd Sims, Vice President of Sales Americas for SUZOHAPP, commented: “Fanatics Sportsbook has tremendous momentum and is building a great reputation with consumers in the sports industry. We strongly believe they will successfully convert sports fans into sports bettors by creating a seamless betting experience using our hardware.”
“The future with Fanatics Sportsbook looks very bright. We couldn’t be more excited about our partnership and the opportunity to showcase the superior quality and user experience with our hardware with such an excellent partner as they roll out their sportsbooks nationwide,” Sims concluded.
— SUZOHAPP Europe (@SuzoHappEU) January 17, 2023 Earlier this month, the company announced it will be exhibiting at the upcoming ICE London, which is set to take place at the ExCel Centre in London from February 7-9. At booth N3-130, the company will showcase new additions to its sports betting ecosystem and a few new product launches for OEMs.