Cincinnati Leads Ohio In Super Bowl Sports Betting; State Places Second For All US Markets

Cincinnati Leads Ohio In Super Bowl Sports Betting; State Places Second For All US Markets

An analysis from geolocation services provider GeoComply showed that gamblers in the Cincinnati market placed more bets than bettors in any other part of Ohio over Super Bowl weekend. Moreover, Ohio generated the second-most bets of any state in the United States during its inaugural year as a legal sports betting market.

GeoComply’s data covers online betting, and its analysis is used to verify the locations of gamblers as they place bets through online sites or apps. The company reported that more than 1.8 million betting transactions took place in Greater Cincinnati, within a 30-mile radius of the city. Cincinnati’s numbers beat Cleveland’s 1.6 million transactions and Columbus’ 1.3 million, reports Cincinnati Business Courier.

Cincinnati also generated the third-highest TV ratings in the country for the Super Bowl on Sunday evening, only outdone by Kansas City and Philadelphia, the two markets whose teams played in the game. According to GeoComply, Ohio had more than 12.8 million bets over the weekend, with only New York having more at 13.9 million.

Anna Sainsbury, GeoComply co-founder and CEO. “Super Bowl LVII was a record-breaking event for Ohio’s brand-new sports betting market,” said GeoComply co-founder and CEO Anna Sainsbury, as reported by the Cincinnati Business Courier. “GeoComply data reveals that Ohioans embraced their newfound ability to legally bet on the Super Bowl.”

Cincinnati also led Ohio in sports bets on the opening weekend of legal sports betting on January 1-2, according to GeoComply’s data. Moreover, Ohio led the nation in betting that weekend. The strong showing in Ohio, and Greater Cincinnati in particular, when it comes to betting activity fits with what sports betting operators and analysts have said they’re seeing so far.

Hard Rock Casino Cincinnati Sportsbook downtown has seen a lot of action since sports betting went live. “Cincinnati has been our top mobile market, and our brick-and-mortar sportsbook was the busiest of any Hard Rock property in the country in January,” commented Matt Primeaux, executive managing director and president of Hard Rock Digital, as reported by the above-mentioned media.

Business has also been strong at FC Cincinnati sports betting partner SuperBook, which operates at Taft’s Ale House in Over-the-Rhine and has an app for mobile betting.

“Things are off to a fantastic start,” Jay Kornegay, SuperBook’s vice president of race and sportsbook operations, informed the Cincinnati Business Courier. “The handle in Ohio is already meeting some of our other jurisdictions that have been open a year or more. We had such high expectations for Ohio, and it’s already meeting those high expectations.”

Max Bichsel

“The amount of activity on Super Bowl Sunday in Ohio is a clear representation of pent-up demand,” said Max Bichsel, vice president of sports at Group. “Ohio continues to sustain itself as a strong sports betting market. The most basic explanations for why Ohio saw high volumes is enthusiasm for football, a large population, and potentially an affinity to support the team that barely eliminated the Bengals.”

Moreover, according to Bichsel, Cincinnati’s proximity to Kentucky, which does not have regulated online sports betting, means it gets people across the border to bet. And some sportsbooks, such as SuperBook, don’t operate in neighboring states, so that some customers will come from out of state for signup bonuses.