iGaming technology provider Gaming Innovation Group (GiG) has announced a new agreement for its platform to support Goldenpark’s entry into the regulated online market in Ontario. This expansion builds upon their already existing partnership and marks Goldenpark’s first venture outside of the Iberian peninsula.

As an established GiG partner, Goldenpark will look to build on its online foothold in Spain and a recently launched license in Portugal. With five GiG partners already either live or in development in Ontario, Goldenpark will look to leverage GiG’s experience in the region to grow and deliver a localized and personalized customer experience.

GiG stated that it has placed “significant value” on the strength of harvesting relationships with its partners, with open, bespoke and tailorable technology, and access to over 30 regulated markets with 8 more in the development pipeline, “placing brand control in the operators’ hands for the first time.”

The Ontario Province’s market opened in April 2022, and has since generated an estimated C$35.6billion ($26.41 billion) in total wagers as of the end of July 2023. It has also seen approximately C$1.4billion ($1.04 billion) in total gaming revenue and over 1.6 million monthly players covered by 40-plus licensed operators, according to iGaming Ontario (iGO).

Marcel Elfersy, CCO of GiG

Marcel Elfersy, CCO of GiG, said: “The Ontario online market is a significantly strong one for GiG, and as a valued existing partner we’re delighted to be able to take Goldenpark into North America for the first time. It’s a testament to the strength and flexibility of our offering, and the relationship we’ve built with Goldenpark that we are able to explore and grow new opportunities together.”

José Giacomelli, Consejero Delegado of MGA Online Division, said: “One of Goldenpark’s biggest challenges for 2024 is the launch of our Ontario operation. Ontario represents a vibrant and rapidly growing market, and we believe that together with GiG, Goldenpark will meet its goals.

“This agreement signifies not just a geographical expansion, but also an evolution in how both companies envision the future, seize opportunities, and tackle challenges. As always, our core commitment is to our customers and to delivering top-tier solutions, and we are confident that this partnership will allow us to further elevate that standard.”