iGaming content provider Play’n GO has announced a new strategic partnership with BeyondPlay. The company noted that, through this deal, its game portfolio becomes integral to BeyondPlay’s multiplayer-enabled games collection offered to their mutual clients.
Play’n GO highlighted that BeyondPlay is a tech venture dedicated to developing “the ultimate multiplayer engagement platform.” The latest deal marks a milestone in BeyondPlay’s journey towards launching their multiplayer software, following successful partnerships with studios such as Relax Gaming, BTG, and several others.
BeyondPlay has also captured headlines for several Jackpot System launches with major operators, TechCrunch coverage, and an invitation to the TC Disrupt Startup Battlefield Event in San Francisco.
Johan Törnqvist, CEO and Co-Founder of Play’n GO, said: “Play’n GO was born out of a desire to make gaming more entertaining, and the company has relentlessly pursued innovation to help drive the industry forward ever since.”
“BeyondPlay is on the cutting edge of innovation in our industry, and that’s why we are excited to support their journey as they give players worldwide another way to enjoy Play’n GO games,” he added.
For her part, Karolina Pelc, BeyondPlay’s Founder and CEO, commented: “I am incredibly grateful and excited to welcome such an accomplished and respected studio on board with BeyondPlay. Our vision has always been to push the boundaries of gaming innovation, and this collaboration takes us one step closer to that goal.”
“I can’t wait to witness our multiplayer software in action, making its mark on the number-one slot game in the world among many other fantastic game titles”, she concluded.
Play’n GO recently announced its plans for the Global Gaming Expo (G2E) set to take place in Las Vegas next week. Under the campaign tagline of “We Are Game”, the Swedish gaming giant has secured a 1750sqft stand in the newly designed iGaming Zone – double the size of last year’s floor space.
Ahead of the event, Ebba Arnred, CMO and co-founder of Play’n GO, in an exclusive interview with Yogone, spoke about the company’s plans for the exhibition, its expansion in North America and how the brand pushes the boundaries when it comes to creating fresh and valuable content.