The third edition of the SBC Summit Latinoamerica, an event that will gather under the same roof the main representatives of the online gaming and sports betting sector, officially kicks off this Wednesday in Miami.

While the opening and pre-registration party was held last night at the Rooftop Live of the Seminole Hard Rock Hotel and Casino, the exhibition opens its doors today and expects to triple the attendance achieved last year, with 3,000 delegates who have already confirmed their attendance.

Meanwhile, the conference agenda, which will culminate tomorrow, Thursday, as well as the trade show, promises the “most in-depth and wide-ranging panels to date,” said SBC Summit Latin America organizers. Markets in Brazil, Chile, Mexico, and Argentina, among others, will be the focus of discussion to help operators, suppliers, and affiliates learn about the complex regulatory and compliance landscape, ethical pain points, and omnichannel models to excel in the region.

Today’s event kicks off at 9:00 a.m. (local time) with the opening of the exhibition floor, which will remain open until 6:00 p.m., with 70 of the leading suppliers to the gaming industry exhibiting their latest products and services.

Conference Agenda – Day 1 Panel discussions will take place on three stages, and “each panel will host leading experts who will share their valuable insights and past experiences, giving attendees the right knowledge to make a notable mark in these emerging markets,” the meeting organizers said. They also informed that at least 150 industry representatives will participate on the panels.

SBC Summit Latinoamerica 2023 promises an intense day of training, debate, and networking. Day 1 will take place as follows:

10:00 – 10:30

Keynote session “Beyond betting: the industry as part of the world economy”, by Julio César Tamayo. In his keynote speech, the CEO of Wplay will present a distinctive point of view on the Latin American gaming and betting sector. The session will be moderated by Evert Montero Cárdenas, president of Fecoljuegos.

“The gaming and gambling sector in Latin America is sometimes seen as the navel of the world. However, it is an inseparable part of the global economy, bringing benefits to states and communities, and being affected by the same political and financial changes that affect the rest of the world. This panel seeks to place the industry in the global tapestry and point out where and how the sector can add value to the chain,” as stated by SBC Events.

11:00 – 11:45

“LatAm Leaders: a new crucible for innovation in gaming and sports betting.” Speakers: Gonzalo Pérez (CEO, Apuesta Total), Xabier Maribona (CEO, Grupo Retabet), JD Duarte (CEO, Betcris), Juan José Mantese (Partner &VP Latam, Meridianbet) and Andrea Rossi (Commercial Director for Latin America, Betsson). Moderator: Maia Bubis Perera (Partner, Zona de Azar)

“Sports Betting in Brazil: A Sleeping Giant Awakens.” Speakers: Alexandre Fonseca (CEO Brasil, Superbet), Florencia Brancato (Global Head of Markets, Pinnacle), Priscila Pio (Head of Sales, BETANDEAL), André Gelfi (Director, IBJR) and Jhuana Lamas (Business Development Manager Brasil, Sportingtech). Moderator: Tiago Gomes (Partner, Ambiel Avogados).

“Transcending the traditional affiliate-operator relationship: building trust in LatAm.” Speakers: Javier Troncoso (CCO, Futbol Sites), Víctor Arias (VP LatAm Operations ARRISE powering Pragmatic Play), Julio Bernabe (Head of VIP Latin America, Coolbet). Moderator: Alessandro Valente (Co-Fundador, Super Afiliados).

11:45 – 12:30

“Cross-border collaboration: regulatory re-alignment across Latin America’s gaming markets.” Speakers: Cecilia Valdés (Executive President, Chilean Association of Gaming Casinos), Ida López (President, IPJyC de Mendoza), Cristina Romero de Alba (Partner, LOYRA) and Martín García Santillán (President, LOTBA). Moderator: Karen Sierra-Hugues (VP LatAm, Caribbean & Spain, GLI).

“Puerto Rico: 1 Year Later.” Speakers: Jaime Rivera Emmanuelli (Regulator, Puerto Rico Gaming Commission), Ismael Vega (General Manager, Casino Metro @ Sheraton PR), and Carlos Infante (Partner, Estrella LLC). Moderator: José Carlos Figueroa (Caribbean Regional Manager, GLI).

“Tech at the center: understanding customers to maximize retention and acquisition.” Speakers: Nancy Ramirez Ayala (VP of Legal, Rush Street Interactive), Ivo Doroteia (CEO, Playbook Engineering), Mayank Mehta (Head of Business Development Americas, Fast Track). Moderator: Lali Odosashvili (Head of Marketing, Hybrid Interaction).

13:30 – 14:15

“Bridging land-based with online – the Omnichannel Model.” Speakers: David López Alarcón (CTO, Grupo Orenes), Lourdes Britto (Director General, Apuesta Total), Fernando Ortega (CEO, Lottofy) y Pedro Extremera (Regional Director LatAm & Iberia, Playtech). Moderator: Juan Ignacio Juanena (Gerente de Negocios, Enjoy SA).

“Playing Together: Exploring the opportunities for women in the betting sector.” Speakers: Iliana Pineda (Chief Legal & Compliance Officer, Wplay), Gina Macheri (Regional Director Peru, BetConstruct), and Elizabeth Maya Cano (President, Cornazar). Moderator: Tatiana Paredes (Country Manager Peru, Multiple Group).

“Launching in LATAM – Fundamentals of Brand Identity.” Speakers: Rony Vexelman (VP Marketing, Optimove), Emilia Pérez (Marketing Director LatAm, Rush Street Interactive), Thomas Carvalhaes (Managing Director, Vaidebob), Robert Kraft (Founder, Atlas World Sports) and Cristian Barbosa (Director of Strategic Partnerships & Gambling, Futbol Sites). Moderator: Carlos García (CEO, The Molecula).

14:15 – 15:00

“International Operators and Affiliates in the Marketplace.” Speakers: Jesper Soegaard (CEO and Co-Founder, Better Collective), Joaquín Gago (Founder and CEO, BETANDEAL), Monica Umaña (Head of Operations LatAm, Evolution), Marcos Oliveira (COO, Clever Advertising Group). Moderator: Ramiro Atucha (CEO, Vibra Gaming).

“The Impact of Sports Teams on the LatAm Sports Betting Market.” Speakers: Jorge Ayras (Commercial Director, Club Atlético Grau), Rafael Ganem (Commercial Director, SAF Botafogo) and Paulina Agüero (Head of Commercial & Marketing, Club Universidad de Chile). Moderator: Fernando Noodt (Journalist, SBC Noticias).

“The Untapped Opportunity in Affiliation.” Speakers: Adrián Tejeda Arevalo (Head of Affiliate Marketing, Logrand Entertainment), Laura Gago (Head of Operations, BETANDEAL), and Luciana Hendrich (Partner and Founder, Hendrich Digital Content). Moderator: Gustavo Moretto (Affiliate Consultant, PixGaming).

15:30 – 16:15

“Player Protection in Brazil: responsible gaming in a new landscape.” Speakers: Arthur Silva (Technical Director, IBJR), Luiz Felipe Maia (Partner, Maia Yoshiyasu Advogados), Marc Crean (VP LatAm and Canada, Openbet), Guilherme Buso (Senior Business Development Manager LatAm, Genius Sports), and Carlos Eduardo (VP of Sales, Moderator: Martín Lycka (SVP for American Regulatory Affairs and Responsible Gambling, Entain).

“Beyond Football – Investing in other sports.” Speakers: Eduardo Peláez (Online Product Manager, Logrand Entertainment Group), Camilo Millon (Sales Director, Kambi), Hugo Llanos (Regional Director Americas, Altenar), Borja Mata (Sportsbook Owner, Codere) and Rafael Marchetti Marcondes (Chief Legal Officer, Rei do Pitaco). Moderator: Ángel Calderón (Head of Sales LatAm & Iberia, SIS).

“The M&A Strategy and its Alternatives.” Speakers: Connor Williams (Director, Velo Partners), Christian Tirabassi (Senior Partner, Gaming Advisory & Investments), and Seth Schorr (CEO, Fifth Street Gaming). Moderator: Adam Rosenberg (Senior Advisor, Blackstone).

16:15 – 17:00

“Responsible Gaming in Latin America: technology as a tool.” Speakers: Mariela Huenchumilla (Responsible Gaming Manager, Dreams), Elizabeth Maya Cano (President, Cornazar), Lorena Castro (Compliance Director LatAm, RushBet), and Evans Concha Soto (CTO and Founder, Pronto Paga). Moderator: Javier Vargas (President, BettorView).

“Enhancing Your LatAm Presence Through The Perfect Partnership.” Speakers: Andrés Vargas (Senior Business Development Americas, FC Bayern), Kevin Saliba (Director of Business Development, LatAm, Betsson Group), Eduardo Quintes (Marketing Manager, Clube de Regatas do Flamengo), and Phil Valente (Director of Sports Betting, MLS). Moderator: George Harborne (Director of Sponsorships, SBC).

“Navigating the Affiliation Frontier in LatAm.” Speakers: Shmulik Segal (CEO, MediaTroopers), Lee Gwilliam (VP Operations & Casinos,, Christopher Guzman (Head of Affiliates, Strendus), and Fred Motta (Managing Director Brazil, PlayAnywhere). Moderator: Katarina Stojanovic (Head of Affiliates, GiG Media).

17:00 – 17:40

“Evolution of the Mexican market in the short and medium term: challenges and opportunities in the face of the socio-economic scenario.” Speakers: Germán Sarmiento (CEO, Mexbet), Erick Sapién (Director, Gana 777), Jorge Rojas (General Manager, Prometeo IT), Emilio Quirós (General Manager, Big Bola) and Sergio Escobar (Business Development Director, Rushbet Mexico). Moderator: Miguel Ángel Ochoa (President, AIEJA).

“Understanding the Future of Esports.” Speakers: Santiago Montes (Digital Innovation Manager, Club Deportivo Guadalajara), Diego Foresi (CEO, Infinity Esports), Fernando Diez (CEO, Leviatan Esports) and Ángel Calderón (Head of Sales LatAm & Iberia, SIS). Moderator: Fernando Polti (CEO, Wizard).

“Social media in sports betting.” Speakers: Ignacio Iturraspe (Director of Sales, Stats Perform), Mateo Jaramillo (Content & Brand Manager, RushBet), Rodrigo Cambiaghi (Senior Sales Executive Digital Advertising LatAm, Sportradar), Carlos Sánchez (CEO, TipsterChat) and Natalia Nogues (Co-Founder, Control F5). Moderator: Christopher Guzmán (Head of Affiliates, Strendus).

Rasmus Sojmark “The Latin American region is currently in a transformative phase of evolution and expansion, and presents a multitude of complexities for operators looking to enter these thriving markets,” commented Rasmus Sojmark, CEO and founder of SBC, ahead of the event.

“That’s why we are extremely proud to have such a broad scope of topics on our conference agenda, equipping attendees with the essential knowledge and strategic thinking needed to navigate these markets seamlessly,” he added.

Furthermore, other industry meetings will be held in parallel to the sessions, including the Global Gaming Women Breakfast Meetup, the Electronic Gaming Academy Masterclass, and the IMGL Masterclass.

The conference will close with the official networking party. The event will take place at the Hard Rock Stadium, home of the Miami Dolphins, at 7:00 p.m.