iGaming content provider Zitro Digital and casino operator bplay joined forces to launch “Rocks Ups!”, described by the companies as Argentina’s first-ever omnichannel slot tournament.

“This pioneering tournament, which began as an online competition, culminated in a live event at the prestigious Casino Puerto Santa Fe, where players had the opportunity to live an immersive and memorable gaming experience that goes far beyond the screen,” Zitro Digital said of the event.

The objective of this tournament was to embrace omnichannel gaming experiences, offering players “the best of both worlds”: the convenience of playing online and the thrill of a live casino experience.

Audiences from the online world came together to participate in this exclusive competition, demonstrating what Zitro calls “the immense potential of seamless integration between these omnichannel gaming entertainment experiences.”

Sebastian Salat, Zitro’s International President, expressed his gratitude stating: “Thank you to bplay for the initiative and for choosing Zitro Digital for their first omnichannel slot tournament in Argentina.

“This partnership symbolizes the future of gaming, where players can seamlessly transition between online and land-based options, while providing operators with diverse cross-selling opportunities. We look forward to continuing to be part of these experiences and further strengthening our collaboration with bplay in Latin America.”

The event took place as Zitro Digital readies to exhibit its products at SBC Summit Barcelona, Spain with its showcase to be marked by the unveiling of a range of iGaming products, “each designed to enhance player experiences and drive business growth.”

SBC Summit Barcelona will take place at Fira Barcelona – Montjuïc from September 19 -21, where Zitro Digital will showcase its solutions at booth #D29. “With a focus on innovation, user engagement, and state-of-the-art technology, Zitro Digital continues to extend its proven-performance games from the land-based market to the online arena,” said the company in a statement.